Effective Date: 09 November 2025
ATRUEBRAND INNOVATION SOLUTIONS PRIVATE LIMITED, FL NO-401, Gulhomar Symphony PH-II SR NO B2/4, Kharadi, Pune, Maharashtra 411014, India (“Company”, “we”, “us”, “our”) operates the website www.atruebrand.com and the mobile application “AtrueCampus” (together, the “Platform”).
This Privacy Policy explains how we collect, use, disclose, store, and protect information on the Platform. By accessing or using the Platform, you agree to this Policy and our Terms & Conditions. If you do not agree, please do not use the Platform.
We process data in line with India’s Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules), and principles under the Digital Personal Data Protection Act, 2023 (DPDP Act). This Policy applies to Institutions (colleges/universities), their administrators, staff, students, parents/guardians (where applicable), and visitors.
Contract with you/Institution; consent; legitimate uses in an educational context; legal obligations; and vital/public interest (e.g., security incident response).
Data may be processed on servers or by vendors outside your state/country. We take reasonable steps to ensure appropriate safeguards and transfer only where permitted.
The Platform supports institutions of all levels including pre-primary, primary, secondary, higher-secondary, and higher-education institutions. Parents or guardians may be allowed to access their child’s records and updates on the Platform when such access is enabled or approved by the Institution. The Institution (school / college) is responsible for controlling account creation, assigning access roles, and obtaining & managing required parental/guardian consent for minors where applicable. Anyone submitting or managing a minor’s information confirms that they have lawful authority to do so.
Subject to law and institutional policies, you may request access, correction, update, deletion, or withdraw consent. Some requests must be routed via your Institution (controller of education records). We may retain certain data where required by law, for disputes, or to enforce agreements.
We retain data as needed for the purposes above or per Institution contracts/legal requirements. Archived records may be kept up to seven (7) years (or longer if mandated). Aggregated/de-identified data may be retained indefinitely.
| Permission / Data | Purpose | Required? | Retention |
|---|---|---|---|
| Camera / Photos / Media / Files | Upload IDs, certificates, letterheads, assignment images; generate PDFs; profile photos; signatures. | Optional per feature | Until deleted by user/Institution or per retention rules. |
| Microphone | Optional voice notes/audio attachments (if enabled). | Optional | As above. |
| Notifications | Announcements, timetable changes, approvals, results, fees reminders. | Optional (opt-in) | Token until disabled or uninstall. |
| Approx. Location | Attendance zones/geofencing (if enabled), analytics, security. | Optional per feature | No continuous tracking by default; derived events only. |
| Contacts / Phone (not by default) | Only if Institution enables directory sync or click-to-call. | Optional | Not stored unless uploaded by Institution. |
| Crash/Analytics (Firebase) | Reliability, performance, diagnostics. | Yes (legitimate use) | Per vendor policies; aggregated for trends. |
| Payment Metadata | Fee transactions (status, amount, reference). No full card/bank storage by us. | If payments used | As required for finance/audit laws. |
We use cookies/SDKs to remember preferences, keep you signed in, measure usage, and improve features. You can control cookies in your browser/device; some features may not work without them.
Our app may use third-party services that may collect information used to identify you. Review their policies:
We may update this Policy periodically. The “Effective Date” shows the latest version. Continued use means you accept the updated Policy.
Grievance Officer (India):
Name: Designated Officer
Address: FL NO-401, Gulhomar Symphony PH-II SR NO B2/4, Kharadi, Pune, MH 411014, India
Email: support@atruebrand.com
Working hours: Mon–Fri, 10:00–18:00 IST
For access/rectification/deletion requests, or questions about this Policy, contact support@atruebrand.com. We’ll respond within a reasonable time as required by law. Certain requests may require verification and/or routing via your Institution.
Note: Institutions are responsible for ensuring their use of the Platform and any data they upload/export complies with applicable laws, and for informing users about Institution-specific practices (e.g., retention schedules). We do not sell Personal Data. Publicly available information may be used without consent as permitted by law.